Prior to the COVID-19 pandemic, online retail was forecast to make up 22% of global retail sales by 2023. That forecast will increase as our world adjusts to a new reality imposed on our world by the pandemic. However, a massive 75% of consumers still prefer in-store shopping for many items that don’t translate well online. That means there are millions of shoppers who need to feel the fabric before they buy, check produce freshness before they put it in their cart, and examine the inventory of various item colors, sizes in-person. More examples abound.
Now more than ever, retailers need to implement omnichannel strategies, which include in-store experiences that integrate seamlessly with their online presence. As the pandemic has made clear, all in-store experiences going forward must reliably be safe, efficient, and convenient for shoppers and store staff alike. One of the single most effective ways to achieve this critical goal is through the implementation of smart retail solutions.
There are many effective, reliable smart retail technologies that brick and mortar stores can implement today across their retail footprint that enable both safe and enjoyable in-store experiences as well as reduce overhead retail costs. Examples include dynamic pricing, real-time location tracking (RTLS), electronic shelf labels, item self-scanning, in-store navigation. Hence, customers and staff know exactly where in the store to go for what they need, contactless self-service checkout that eliminates bottlenecks when shoppers are ready to leave with their purchases and much more.
Join our webinar on May 27th at 10 AM CDT and get your questions answered during our Live Q&A session at the end. Experts from Silicon Labs, Rainus, Zliide, and Quuppa will discuss the latest smart retail trends and wirelessly connected infrastructure technologies that help retailers get back to business by helping customers get the most out their in-store experiences.