We recently had the opportunity to sit down with the CTO and co-founder of Notion, Ryan Margoles to talk about the release of their Gen 3 sensors and how the IoT will impact homeowners in ways that go beyond just convenience.
Tell us about the history of Notion. What was the impetus for starting the company and what were the immediate challenges?
The idea for Notion was literally sparked by a sounding alarm in the middle of the night. My wife and I had just adopted a puppy and our carbon monoxide alarm went off at 2am; it was a pretty jarring experience. We jumped out of bed and opened all the windows and exited the house. Fortunately, it was only the furnace fizzling out. The next day, I called my business partner and childhood friend, Brett, with the idea to make a Wi-Fi connected smoke/carbon monoxide alarm. We set out to learn more about the value proposition of a smart smoke alarm, and how we could make it valuable for customers. We learned quickly that people loved the use case, but were not used to buying smoke or CO2 alarms; they are usually already installed in the apartment or in the home you buy. The product evolved and coalesced into a concept of a single sensor that could do multiple things: listen for smoke/CO2 alarms, detect movement, doors and windows opening/closing, freezing temperature, and leak detection. The competition offered several single-function sensors: a door sensor, a temperature sensor or a leak sensor. In our opinion, this was a barrier to entry for people who aren’t as tech savvy. We knew we had found the right idea to pursue.
What is your background?
I have a mechanical engineering degree from the University of Colorado. My background is in product development, manufacturing and big data. I spent most of my early career with Titleist and Callaway developing smart golf clubs.
When you set out to do this, size and battery power were obvious considerations. What were some other known design challenges?
There were three challenges on the onset: 1.) Battery usage: Battery power and replacing batteries every three months is tough for a customer to get used to; it’s a hassle. Our Gen 1 kit had a coin-cell battery that was difficult to swap out. We learned over time that just two AAA alkaline batteries were important since they are readily available and easy to change out. 2.) Ingress protection: Devices that are placed outside, in really cold environments or used for water leaks need to limit the amount of water that gets into the devices. 3.) Simple user
experience: it was a challenge to design a simple user setup. One of the areas of opportunity was the pairing process. With most smart devices, you have to go through a pairing process. We identified that as a pain point for users so we developed our own protocol for pairing devices. Our goal is ease-of use. Every device is the same. It detects all five “senses” and device tasks are 100% configurable in the Notion smartphone app.
How did Silicon Labs become part of Notion?
First and foremost, the account management team at Silicon Labs is easy to work with. We were able to get the answers we needed to make important decisions and the team availed themselves to all-levels of the Notion organization, from executives to hardware engineers. Second, the Gecko platform allows us to configure specific protocols and free our team to focus on other things. Previously, the Notion team developed everything – from OTA update mechanisms to the security protocols. It was very labor intensive. Silicon Labs helped alleviate much of this burden. Third, the Silicon Labs team spent the time building rapport and working with us on a pricing model that worked for our start-up.
What’s been the market’s response to Notion?
Overwhelmingly positive. It’s the best multi-functional sensor on the market with its simple 15-minutes-or-less set up, increased range, and long battery life. Our channel strategy includes not only B2C, but also B2B; we are partnered with several of the top insurance companies in the U.S. Similar to car sensors that help lower your insurance premiums for good driving, we’ve pursued a similar path for home ownership. Now a homeowner or renter can augment their monthly premium by installing Notion. Additionally, we’re the first IoT company to have
a partnership with HomeAdvisor. So, if you have a water leak, we not only detect it, but we can connect you with an available plumber in your area within 30 seconds.
What do you see is the vision for the future of Notion, and the IoT in general?
We believe the services extension of IoT is changing what it means to have a smart home. Being a homeowner is hard and our mission is to help you take care of your home. We have a 10-year goal of making Notion a requirement to obtain property insurance -- that’s how powerful we think our product and data is. We partnered with one of our insurance partners, Hippo, to be the first fully-integrated smart insurance product on the market. Every customer who buys Hippo insurance receives a Notion starter kit for free. Once the customer sets up their
Notion system, they get an exclusive discount on their premium. We’re driving insurance to make a change while adding thoughtful services to the Notion brand to help homeowners take care of and secure their home.
Recently, we had the opportunity to speak with Alex Rogers, Professor of Computer Science at Oxford University. One of his recent projects exploring technology and zoology resulted in the creation of a small, low-power acoustic device built to record the songs of a potentially extinct cicada. The project began a little more than two years ago and has since morphed into a start-up called Open Acoustic Devices spinning out of the university.
The Open Acoustic device, known as the AudioMoth, is already in the hands of many ecologists and conservation organizations that are using it to track and study hard-to-detect wildlife and/or potential threats to wildlife, such as gun shots by illegal poachers or chain saws in protected forests. Previously, if ecologists or wildlife enthusiasts needed a highly sensitive audio recorder for field research, they had to pay nearly $1,000 per audio recorder. Or they could opt for an open-source recorder built from a low-cost single-board computer, which required large battery packs -- sometimes even car batteries! The AudioMoth, on the other hand, is slightly larger than a smart phone (batteries included) and costs roughly $50.
Check out our conversation below about how a small university project scaled itself to commercialize a one-of-a-kind audio recorder for wildlife.
Tell me a little bit about yourself and how Open Acoustic Devices came about.
As a professor of computer science, my interest has been in deploying machine learning algorithms on devices constrained by computing power and battery power.
My interest in conservation technology stemmed from an event at the Zoology Dept. at Oxford, which was exploring new technology for biodiversity monitoring. The department was interested in using low-cost phones to change how people conduct environmental monitoring. With PhD student Davide Zilli, we set out to use smartphones to listen for a rare cicada insect in the U.K., which we still don’t know is extinct, hidden or just rare. The cicada sings at a very high frequency, at about 15 kilohertz, which most adults can’t hear, but smartphones can.
We didn’t find the cicada with the smartphones, but we started thinking about how we could design a small acoustic device to automatically detect the song of this insect. Two new PhD students, Andy Hill and Peter Prince, joined the project, and we ended up building a prototype device, and then made it available to others about a year ago.
We soon discovered a huge appetite for low-cost, open-source acoustic recorders. We are now working with ecologists who use our device to record bats, birds, insects and other wildlife. Until now, professional ecologists typically had been surveying wildlife with commercial equipment.
The cost advantage of AudioMoth completely changes the science people can do. It means ecologists can do research that would have been cost-prohibitive before. Previously, if an ecologist had a small budget, they could maybe only deploy three or four recorders. Now they can potentially deploy 100 recorders, meaning different types of wildlife surveys can be conducted.
Who is your buying audience?
It’s a big mix – it’s a split equally between university researchers (ecologists) and conservation organizations. We’ve done some large bat survey deployments with the Zoological Society of London and the Bat Conservation Trust. But then there’s a whole pool of individuals and enthusiasts recording birds and bats on their own.
Can you tell me about the performance of the device?
From the beginning, we were looking to create a minimal device we could run smart algorithms on to only record when hearing a sound of interest. In the first instance, this was the New Forest cicada.
We combined an inexpensive MEMS microphone, similar to what’s inside a smartphone, with an SD card and MCU to create a programmable and highly mobile device. Because of the small size, the microphones are extremely sensitive to high frequencies -- perfect for people interested in bats, where they are recording at 100 kilohertz.
We have a lot of deployments in remote jungles and forests with extremely limited Internet access, but we are still planning to add low-power wireless connectivity to new versions of the device for alerting, streaming and research purposes.
Did you have any design challenges?
The key challenge for a battery-powered device is power -- we knew we had to focus on low power from the beginning. Our users worry most about how much data they will end up recording. We used Silicon Labs’ Wonder Gecko microcontrollers because of their low power capabilities, which results in smaller batteries and longer life in the field.
The non-commercial, open-source recorder alternative is typically based on Raspberry Pi, which uses a much more capable processor running a Linux operating system, and as a result requires a much larger battery pack. In many wildlife applications, the devices have to be carried to the deployment sites in backpacks, making the size and weight of the batteries critical.
Can you give me some idea of the power gains experienced by using the Gecko MCU?
To give an example, right now we have a deployment in Belize that involves listening for gunshots to detect illegal hunting in tropical forests. With a small battery pack (a 6V lantern battery), we can deploy a sensor that lasts for 12 months and listens continuously for 12 hours a day, only making recordings if it thinks it detected a gun shot. With the Gecko MCU, we can do nearly all the listening while the processor sleeps, then it can wake up to run the detection algorithms across a 4-second sound buffer.
How did the Gecko get on your radar?
We originally used an NXP processor and the Arm Mbed development platform in our prototype. We really liked the development platform, but the processor used too much power. Silicon Labs ended up being a better option because of the integrated tool chain, allowing us to directly measure and optimize energy consumption. We can also distribute the code, knowing that the development tools are free and are available on all operating systems, which is a critical benefit.
As a university project, how did you manufacture these devices?
To keep costs low, we started exploring alternative manufacturing routes. With Alasdair Davies of the Arribada Initiative (an organization promoting open, affordable conservation technology), we started running group purchasing campaigns through GroupGets, a low-cost assembly company that facilitates group purchasing. After testing the market with some relatively small orders, GroupGets enabled us to run off a batch of 1,500 devices from a PCB assembler, providing real economy of scale.
This model allows designers the ability to offer various types of devices, yet manufacture at a low risk. We’ve manufactured close to 4,000 devices so far and have a live campaign running at the moment that will likely result in another 1,500 orders. As a small university project, there is no way we would have been able to do without this model.
We also used CircuitHub, which enabled us to post our hardware design and bill of materials on its website. The concept essentially hacks low volume manufacturing. Suddenly, people can share and distribute hardware in the same way people have been able to share and distribute software.
Where do you see IoT going in the next 5-8 years?
Computation on devices is always more energy efficient than storing or transmitting data, meaning devices will continue to become smarter and handle more processing on their own. Many of the deep learning algorithms that researchers are exploring at the moment are still too complex to run on very low-power small devices, but there’s already a huge amount of interest in figuring out how to push these algorithms down to small, low-power devices.