We’ve hit the ground running in 2017 and are dedicated to making this a year to remember.


Our fundamental purpose as a company is to provide the silicon, software, and solutions for a smarter, more connected world. Beyond a tag line, this statement informs our primary purpose to help customers be successful. Looking ahead, there are two pillars that we’ll focus on in 2017 to help us deliver on the promise of simplicity


Making things Simple

We want to improve the way you discover, evaluate, and develop solutions in 2017. This means evaluation, setup, configuration, and installation is easy. You’ll see continued improvements on our website this year to enhance customer experience and make you more productive. Our 50,000-strong community is another area of focus. Explore our community and you’ll find more relevant content like knowledge base articles that provide answers to your most pressing questions in a matter of minutes.


 We also recognize the role that software plays in the success of your IoT applications; and we’ll continue to invest in best-in-class tools and stacks that give you more capabilities a competitive advantage. We take pride in understanding our customers’ business needs and doing things to help navigate a rapidly changing connectivity landscape. This year, we’ll continue to focus on things like pin compatibility, software reuse, multi-protocol wireless connectivity, and investing in modules that make it easier to validate concepts quicker and accelerate time to market. This approach will serve everyone from start-ups trying to get to market quickly to established companies trying to future proof designs.




To provide a more comprehensive solution to designing IoT solutions, we recently acquired RTOS software leader Micrium and Zentri, an innovator in low-power, cloud-connected Wi-Fi technologies. These technologies are building blocks that make it easier to create cloud connected IoT devices.  As we build on our existing technology and integrate new capabilities, our aim will be to keep simplicity top of mind.


Late last year, we performed in-depth market research, developer workshops, and stakeholder interviews with the goal of making Simplicity Studio 4 more efficient and easier to use. One of the first things we learned was the download and installation experience varied greatly depending on the customer’s geographic location. The Simplicity Studio team fixed this problem by letting the customer install only the portion of Simplicity Studio they wanted.  In some cases, this reduced the download size by a factor of 10. 


This type of feedback was just the beginning. We’ll continue you to rely on ideas from you to help make our products better.


I want to hear from you. What are your biggest professional resolutions this year?





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