Current Inefficiencies in the Retail Experience
We all know the universal shopping experience where you’re in line at the grocery store and the cashier makes a request over the intercom asking for a price check on a particular item. If this hasn’t happened to you, you’re at least familiar with this situation as it has been depicted countless times over the years in media. It’s generally an attempt at humor – someone is making an embarrassing purchase and they’re mortified when the store is let in on their secret. Other times it’s a way to show someone in a frustratingly slow checkout line that is stopped in its tracks while the price of bubblegum is tracked down by who knows how many supermarket insiders. Either way, this scenario has been playing out in our real lives for so long that we instantly identify with the plight of the shopper. This is a problem virtually every retail store has to deal with, and with the wide availability of network connectivity and low-cost sensors and computing technology, it’s on the verge of being solved once and for all.
To increase the efficiency of retailers by eliminating time-intensive manual store-wide pricing updates and correcting price discrepancies between the shelf label and point-of-sale.
Developed a wireless electronic shelf label capable of managing store-wide price automation and reducing operating costs using the EFR32FG22 Series 2 Wireless 2.4 GHz SoC.
Developing the InforTab e-paper display, a secure and capable electronic shelf label capable of delivering force this to one line to avoid wrapping fast data transmission across store networks for automated price and information updates.