Industry leaders from Silicon Labs, Rainus, Quuppa and Zliide gathered for an industry roundtable at EuroShop, the world’s leading retail trade fair, to explore the latest trends in retail. One of those trends is the increased focus on an omnichannel strategy to increase customer loyalty and retention by providing a seamless in-store experience. As part of this experience, the customer is offered consistent pricing, promotion offers, personalized communications, all-channel inventory access, and other customized services. In the article, the experts discuss how delivering this seamless customer experience across all channels requires a wireless connected infrastructure to help customers get the most out of their in-store experience and encourage further engagement with the retailer.
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